Pro

The number behind the story, and the line to take into the room.

Pro adds two layers to your stories, The Adjacent, on days with strong stories from other verticals, and four sections across your week.

£29/ month. Cancel anytime.

Start free

Your first 14 days include Sammy Pro.

A real story from the 24th September 2026 briefing, as a Pro reader sees it in the email.

What Pro adds.

The number behind the story, the line for the room, and four sections across your week.

In the daily briefing

The Number
The figure that reframes it. When there's one figure that changes how you read the story, with its source.
In The Room
The line worth repeating. A line to take into your next meeting. It appears on stories where there's a clear view to take.
The Adjacent
What happened outside your vertical. Stories from other verticals, chosen for your role, on the days there’s one worth your time.

Across the week

The Horizon
What to keep an eye on next. Every Monday: the dates ahead across luxury.
The Pattern
The thread through the week. Once is news. Three times is a pattern. Here's where it's heading.
The Find
Something worth knowing before everyone else. Every Wednesday: one thing the news cycle missed.
The Watch
One move to track. Every Thursday: a move in your vertical, with a date to check back.

Every reader already gets

  • The daily briefing, Monday to Friday: what happened, why it matters, and The Read.
  • One To Save, every Friday: a read, listen or watch for the weekend, chosen by our team.

Pro builds on Lite. Nothing is taken away.

What Pro is not.

  • Not more stories from your vertical. Pro deepens each story. The Adjacent adds stories from other verticals, on the days there’s one worth your time.
  • Not a second vertical or role. One vertical, one role, on both plans. Change it any time.
  • Not a web archive, yet. Pro arrives as email, the way Lite does.

Deeper on your stories. Wider across your week.

£29 a month. Cancel anytime.

Start free

Your first 14 days include Sammy Pro.