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Privacy

Sammy sends you a briefing. To do that we hold a little information about you. This page says what, why, who touches it and how to get it changed or removed.

Last updated 2 October 2026

Who we are

Sammy is operated by Sammy, a company registered in England and Wales, at agentsammy.ai. We are the data controller for the information described here. Write to us at human@agentsammy.ai about anything on this page.

What we collect

  • Your email address, and your first and last name if you give them. The email is how the briefing reaches you and how you sign in.
  • Your sector and role, chosen by you at setup. These decide which edition of the briefing you receive. You can change them at any time from your account.
  • Delivery preferences: whether the daily briefing is on, paused or unsubscribed, and whether you have opted in to occasional product updates.
  • Email engagement events: whether a briefing was delivered, opened or a link in it was clicked. Brevo, our email provider, records these when it sends on our behalf.
  • Payment records for Pro: your subscription status, the Stripe customer and subscription identifiers, and invoice history. Payment is taken by Stripe on its own pages. We never see or store your card number.
  • Product analytics: which pages of this site you visit and the steps you take to sign up, collected through PostHog and through Umami, a web analytics tool we run on our own server. Both are cookieless: nothing is stored in your browser, visits are counted from a hash computed on the provider’s servers (PostHog’s in the EU, and our own for Umami) that cannot be turned back into you, and your visits are never linked to your account. Umami records the page, the site that sent you, your browser, device type and approximate country, and reports them to us in aggregate. PostHog records similar page and device details, plus how quickly each page loaded and any error the site hit in your browser, so we can fix it. Links that carry a personal key, such as an invitation or unsubscribe link, are stripped of it before anything is sent. We do not track you across other websites.
  • An account history: a record of changes to your account (for example, when you paused the briefing or redeemed an access code), so we can answer questions about what happened and when.

Sammy never asks for access to your inbox, your calendar or any private system. The briefing is built from public and licensed sources only.

Why we use it

  • To send you the briefing you asked for, shaped to your sector and role.
  • To run your account and, if you take Pro, your subscription, trial and billing.
  • To understand how the product is used, so we can improve it. This looks at patterns across readers, not at what you personally read.
  • To tell you about product changes, only if you have opted in.
  • To keep the service secure and to meet our legal obligations.

Our lawful bases

Under UK data protection law we rely on:

  • Contract: sending the briefing, running your account and processing Pro payments are the service you signed up for.
  • Legitimate interest: product analytics and email engagement, so we can see what works and keep the service secure. We keep this proportionate and you can object at any time.
  • Consent: occasional product updates. You opt in from your account and can opt out just as easily.
  • Legal obligation: keeping payment and tax records for as long as the law requires.

Who processes it for us

We use a small number of providers to run Sammy. Each one only receives what it needs for its job, under a contract that binds it to protect your data.

  • Clerk: sign-in. Holds your email and issues the one-time code and session.
  • Stripe: payments for Pro. Holds your card and billing details; we hold only the references.
  • Brevo: sends the briefing and our transactional emails, and records delivery and engagement.
  • PostHog: product analytics for this site, including page speed and site errors, in its EU region.
  • Umami: cookieless visit counts for this site. We host it ourselves, so this data is not shared with another company.
  • Neon: the database that stores your account.

We do not sell your data, and we do not share it with anyone else except where the law requires it or to protect the service and its readers.

How long we keep it

  • Account data is kept while your account exists. When you delete your account, we anonymise the record: your email and name are removed and what remains cannot identify you.
  • Unsubscribe records are kept so we can honour your choice and not email you again by mistake.
  • Payment records held by Stripe and our invoice history are kept for the period the law requires, usually six years, even after you close your account.
  • Analytics is kept in aggregate; identifiable events are removed on the provider’s standard schedule.

Your rights

You can ask us, at any time, to:

  • show you the personal data we hold about you (access);
  • correct anything that is wrong (correction);
  • delete your account and personal data (erasure);
  • give you a copy of your data in a usable format (portability);
  • stop using your data for analytics or product updates (objection).

Most of this you can do yourself from your account. For anything else, write to human@agentsammy.ai and we will respond within a month.

If you are unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office (ICO), the UK supervisory authority, at ico.org.uk. We would rather hear from you first.

Cookies

This site sets strictly necessary cookies from Clerk to keep you signed in. They do not track you and they cannot be switched off without breaking sign-in.

Our analytics set no cookies and store nothing in your browser (see “Product analytics” above), which is why this site shows no cookie banner. We do not use advertising cookies.

Where your data lives

Your account is hosted in the UK and the EU. Some of our providers operate in other countries, including the United States. Where data leaves the UK, we rely on the UK International Data Transfer Agreement or the EU Standard Contractual Clauses with the UK addendum, as relevant, so that it keeps the same protection.

Stopping the emails

Every briefing carries an unsubscribe link at the bottom. One click stops it. You can also pause or stop the briefing, and opt out of product updates, from your email settings. We will still send you the emails needed to run your account, such as a receipt or a notice that a trial is ending.

Changes to this notice

If we change how we use your data in a way that matters, we will tell you by email before it takes effect and update the date at the top of this page.

Contact

Sammy, United Kingdom. human@agentsammy.ai

See also our terms of service.